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Following a visit to the shiny new Victoria Gate in Leeds I found myself in the wonderful Tea emporium T2.  I love a good cuppa, being Yorkshire born and bred, and equally love beautiful packaging so T2 was a great discovery!
T2 is all about “reinventing and reimagining the humble tea leaf” and entering the store you certainly get the feeling that this is “teatail-tainment” (ok, I’m stretching it a bit) but trust me, when you enter the store you know this is more than just tea. What particularly struck me was the myriad of amazing packaging ideas they had come up with. You could argue that the packaging was more expensive than its contents but I’m sure this isn’t the first time a premium brand has used that tactic.
Tea has a great reputation and loved by all, as George Orwell once put it: "I maintain that one strong cup of tea is better than 20 weak ones. All true tea-lovers not only like their tea strong, but like it a little stronger with each year that passes." Evening Standard, 12 January 1946. And of course when it comes to tea, no one puts it better than Billy Connolly, “Never trust a man who, when left alone in a room with a tea cozy, doesn't try it on”.

Here a few snaps I took of my favourites, and there we’re lots to choose from!

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Stitched Tea Caddys

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Embossed and Debossed Tin Tea Caddy

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Foil Blocked Tea Boxes

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Metallic Die Cut Tea Packaging

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About Ange Hough

My 13 years agency experience helps me match the right candidate to the right role. Specialties: Copywriters, Art Directors, Designers, Web Designers, Web Developers, Artworkers or Creative Directors.

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