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Rise of the Freelancers

Here at The Book we’ve noticed serious demand for freelancers over the years and thought we’d offer some of our personal insights into what appeals and what makes people apprehensive about the age old freelancer model.

No Danger, with a Chop & Changer

From a hiring company’s perspective, bringing in freelancers provides somewhat less risk than a permanent employee. Freelancers are often employed on short term or rolling contracts, meaning if things don’t work out on either side, the break up is much less painful. From the Freelancers perspective, they have the opportunity to work within a number of agencies, become versatile experts, and almost “try before they buy”, if there is the opportunity for the role to become permanent.

more danger

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It's all in 'The Cloud'!

Advances in technology have meant in some cases, freelancers can work remotely on projects to deliver an even more instantaneous end product. This effectively eliminates the need for desk space, or additional “Bums on seats”. There’s a saving for the business here but there’s also a trust element to consider when having people work remotely.

working from home

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Quick Fix

Freelancers often come with a wealth of varied experience that enables them to hit the ground running with little to no training. Specifically in the ever changing digital market, projects can be dropped on a team last minute, and the sometimes lengthy recruitment processes to bring in a permanent member of staff may not always deliver on the project in the short term. Freelancers are more like an episode of 60 minute makeover, rather than Grand Designs, still a great end product, but in a fraction of the time!

quick fix

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Show me the Money

Being experts within a certain field, competition for skills and the instantaneous nature of projects mean Freelancers can demand hefty daily rates for their services. If you want a job done fast and fortuitously, then “who ya gunna call… FREELANCERS”. Because freelance projects are often short, some companies are more willing to take the financial hit, however the financial benefit isn’t always as good as it sounds…The recession at the end of the last decade saw many freelancers struggling to get work as agencies stretched their existing staff to breaking point to fulfill client briefs.


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Big Fish, Bigger Pond

As the demand for freelancers grows there's more people offering their services. This has meant that battling intense competition from your freelance peers can leave you standing there like Oliver asking “please sir, can I have some more?”


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This lack of stability isn’t for everyone, chasing invoices, chasing new business and eventually returning to the permanently employed market can also be a bit of a culture shock!

Tommy’s Verdict – Are the best things in life Free(lance)?


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