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Simplicity talks; it can command attention even within hectic surroundings. This is what makes this type of packaging, with clear and bold text-based visuals, so effective and popular, managing to stand out among the crowd.

Simplicity in packaging comes across as refreshing and honest; clarifying exactly what is on offer and heightening interest in the product.


Keeping it simple doesn’t mean a lack of creativity, in fact it often means mean the opposite, with a need to truly understand the product you are packaging and the customer you are hoping to engage with.

Trident goes a couple of steps further in terms of simplicity, using the product itself to convey the purpose, no longer needing text to do so.


This is a trend that is seemingly increasing to grow and we look forward to seeing more of it in the future!

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