It's not rare that brands set out online competitions for their audience to take part in and a task which has been growing more popular has been the designing a specific product or publication which a brand will often turn the winning piece into a genuine reality (much like we have seen in the past with the Walkers invent your flavour campaign).
The latest to set out a challenge like this are football giants and recently announced first billion dollar brand in football, Manchester United. United set fans the task of designing the front page of the United Review (Official match day program) for one of their biggest games of the season, Sundays Premier League clash at Old Trafford where they'll take on local rivals Manchester City in the Manchester derby.
The attempt to give fans the chance to express what they feel this match up is all about returned a huge response with fans using their underlying creative flare to collectively submit over 450 individual pieces of work - which has (with great difficulty we imagine) been whittled down to a final 2 for the rest of the fans to decide which will be printed for distribution on match day.
Taking advantage of their huge social media presence, Manchester United have opted to use their Twitter profile as the voting system behind this task, presumably for ease of access and exposure to their 6m+ followers.
The Final Whistle
Here's the entries in question. Which do you prefer?
You can have your say by visiting @ManUtd on Twitter and selecting 'A' or 'B' in the poll.