This brand has made us WANT to buy light bulbs – how often can you say that you actively want to go and buy some bulbs? Perhaps it is just us, but this is quite honestly a first for us!
The branding (and packaging) was created by graphic designer Angelina Pischikova and illustrator Anna Orlovskaya for CS Electric, the largest electrical company in Belarus.
Inspiration was taken from old physics books, with very detailed illustrations the basis for these ‘new’ electric insects. The result is both impactful and beautiful and we love it…
To find out more take a look at this great article on Creative Boom.
Images are courtesy of Behance