The Coca Cola Christmas trucks have been on television, so we can now start talking about Christmas fully without getting in trouble! So whilst you’re running around going about your Christmas shopping, why not take a minute to appreciate the stunning window displays around you this year?
A sequin adorned Father Christmas makes a reappearance in the windows but with a twist, ‘alpine meets palm springs’. Santa has his party hat on and is hitting the wintery slopes in Selfridges style. My personal favourite is St Nick bathing in a hut tub of baubles and bubbly!
This year Harrods has decided to showcase designers in each window, to stunning affect! For their Brompton Road windows they’ve enlisted the help of infamous fashion house Burberry (who have recently just created arguably one of the best approaches to a fashion film trailer in ages) to depict the story of ‘A Very British Fairy Tale’, where two kids go on an exciting Christmas adventure.
Following on from their Britalia launch of beautiful Italian food and style, Harvey Nichols has created windows that ooze renaissance and luxury. You feel like you step into a masquerade ball when gazing on these windows, and through the clever use of lighting they adapt to the change of time each day, making for a beautiful show!
Fortnum & Mason:
‘Together We’re Merrier' is the charming theme for the windows this year. Fortnum & Mason enlisted the help of London based agency Otherway to create unexpected pairings echoing togetherness from food to friends! My favourite being the boy and the brussels sprouts… who liked sprouts when they were young?
Everyone knows the beautiful story of The Nutcracker and Liberty has picked out key moments, recreating them using beautiful carved wooden characters. This year they made the bold decision not to display any of their products in the windows - focusing solely on the magic of a traditional Christmas.
Thanks to Selfridges, Harrods, Harvey Nichols, Fortnum & Mason and Liberty London for the use of their images.