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This advertising campaign by Grey Spain caught our eye today here at The Book as they have cleverly used Lenticular print to communicate with children who can read a message, just for them as they are walking past, where as an adult is seeing something different. The message is about abuse and how to get help if you are a child and the message to adults is to raise awareness about the subjects.

The Lenticular signage works to show anyone under about 4-foot-3 bruising on the child's face in the poster, along with copy that reads, "If somebody hurts you, phone us and we'll help you." People taller than that—i.e., most adults—simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it."

Personally I think this is a great way of communicating with children and letting them know there is help out there, and how to get it.

However, other opinions which are on the article covering the advert and the YouTube clip are not in the same way of thinking and believe that coverage of this story has let the cat out of the bag and abusers now know the secret and will keep children away from the posters...

What are your thoughts? Are articles entirely defeating the point of the ad? Or is any awareness about this subject constructive?


About Ange Hough

My 13 years agency experience helps me match the right candidate to the right role. Specialties: Copywriters, Art Directors, Designers, Web Designers, Web Developers, Artworkers or Creative Directors.

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