The term designer is bandied around, but is an umbrella phrase that has so many possibilities as to what specific design role is being referred to. From print and digital to furniture and signs, the scope of design is wide and varied and our digital world had added lots of new titles to the mix. …
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3 Best Christmas Window Displays
Walking through the town centres across Manchester, Leeds and London at this time of year we are seeing plenty of creativity pumped into festive store windows. The best we’ve witnessed so far are the usual suspects; Selfridges, Harvey Nichols and Harrods. Selfridges Harry Gordon Selfridge, as represented in BBC Drama ‘Mr. Selfridge’ was a department …
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It’s National Freelancers Day!
Freelancers, the saviours of the marketing agency. Those super-heroes that step in at that critical time. When the project’s fast approaching deadline, you need some creative input, that back end dev just isn’t coming together, the agency needs an extra pair of highly qualified hands to get it all finished. And there they are. The …
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The Book Does London Tech Week
Last week we celebrated all things British and all things Tech at London Tech Week. As part of the many talks and individual events taking place in the English capital, we attended the Stack Overflow talk “Coding and Caffeine: The Global search for Technical Talent.” Set in the inspiring venue that is The Barbican, not only …
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SXSW Interactive 2015- 10 Big Ideas
March 2015 marked the annual SXSW Interactive conference, like every other year it was jam packed with tonnes of pitches and reviews of the latest and upcoming tech crazes! From wearable technology, collaboration online and the talk of robots among us (well, soon to be… so they say). It was all what you expected from …
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Genius In Manchester
Genius In Manchester! Before we get started let’s make this clear- despite the title, we have NOT discovered the Manc Albert Einstein. However… having a Manchester based office, we are well aware of the ongoing filming of the 1920’s New York based movie ‘Genius’ on our doorstep. Anything going on in the city centre leaves us nosey and …
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Emma’s 10th Year
This year marks Emma Thomson’s 10th year working at The Book and to celebrate we organised a night out with both The Book and Network Marketing teams. We were joined by our Group Lifetime President, Tim Watts and Chief Executive Jon Smith. We started the night (after a very busy day of course) with some drinks at …
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My First Few Months at The Book
After a phenomenal first three months working in The Book’s Manchester office, we thought we’d ask Lucy Englefield just what an experience it’s been coming in to such a busy work environment and having to hit the ground running. Whilst we all know what a tough yet rewarding job this is, industry newbies can often …
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The Pros and Cons of Freelancing
At The Book we are asked all the time about the pros and cons of becoming a freelancer. Well, before we even attempt to answer the question perhaps we ought to look at where the word freelancer came from? Apparently it came about between the 14th and 16th century, where mercenary knights with no particular …
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New ITV Branding…Great Typography or Childish Re-Brand?
2013 has seen the new branding launch for ITV, where they have dropped the ‘’1’’ from it’s flagship channel. We thought we’d take a look back over the years at the previous logos… The new chameleon-like logo changes colour to match different programmes. We’d like to know what you think of the new branding?